From clean to clear label

Caramelised sugar syrup may be used in cider production
Caramelised sugar syrup may be used in cider production

Innova Market Insights have recently published their top ten trends for 2015.  From our own qualitative insights, and Innova’s worldwide, quantified results, there’s a lot in the report that makes great sense.  Quoting the first trend in their report: From clean to clear label: clean label claims are tracked on nearly a quarter of all food and beverage launches, with manufacturers increasingly highlighting the naturalness and origin of their products. With growing concerns over the lack of a definition of ‘natural’, however, there is a need for more clarity and specific details. Consumers, retailers, industry and regulators are all driving more transparency in labelling.